The marketing of products or services through using digital technologies is called Digital Marketing. This is also known as data-driven marketing and includes marketing using the internet, mobile phones, display advertising and also other digital mediums.
Digital marketing developed largely since the 1990’s and 2000’s. Digital platforms are incorporated more and more each day in Business’s marketing plans. This kind of marketing is needed, because people use their digital devices to access almost everything, including, shopping.
Digital marketing includes various options which can be used and is becoming more prevalent and efficient in marketing campaigns. Because Digital Marketing allows businesses to market their products and services through online and media generated means, it also allows for customer support and services 24/7.
This means shopping and interaction any time of the day or night.
Our key objective, as a Digital Business Magazine, is to engage our customers through the many digital mediums available to us, for example, Facebook, You Tube, Online Forums, Email and even SMS.
Taking advantage of this variety of digital options available to us, we, as a company would like to engage our customers to interact with us and give feedback on products and services.